Nowhere else is cultivating a relationship with your member more important than in a professional or trade association. As you know, most of your organization’s members continue to be a part of the association in order to stay updated on the latest developments and news impacting their fields (43 percent according to McKinley Advisors). Your members’ other motivations for joining include accessing professional education and training, as well as networking and building relationships. The point is that every member is unique and therefore the content you send to them must be personable.
And that’s exactly what we do: we can put together personalized renewals, appeals, newsletters and any other communication you need to reach your members. And we can send them at precisely the right time.
We can also manage your members’ data and improve upon it by including survey questions in your communications. That way you can learn a little bit more about each members’ professional aspirations, motivations for joining and the type of support they need in order to enhance their professional profile. Good data can also suggest which other professionals your member should connect with in order to build a mutually beneficial relationship.
It's all about getting to know your members so you can connect with them and help them climb the next rung on the professional ladder. Don’t worry, we will take care of all the messy details regarding the direct mail campaign. All we need is your member data to start.
Source: The Health of Associations in the 21st Century by Patrick Glaser- VP of research and analytics, McKinley Advisors, Oct 2017.