9203 Mike Garcia Dr, Manassas, VA 20109 540 428 7000 info@grassrootcommunication.com


How can Grass Root Communication help your nonprofit?

2 words: Fundraising and Acquisition. As you know every nonprofit requires a constant source of revenue in order to continue delivering its services to its beneficiaries by using advanced data techniques, we can not only identify and pursue new donors interested in your organizations work. We can also identify the most fruitful and supportive donors among your current constituency. This allows you to focus the bulk of your communications effort on those most likely to become lifelong givers and to cultivate deep relationships with those people who stand behind your cause.

Our direct mail campaigns are designed to resonate with each segment of your donor base by addressing their core values, motivations, and concerns. Our writers find just the right words so that every appeal letter hits home with your target audience.

Thus, while our personalized campaigns reduce attrition among your existing donors, our acquisition campaigns allow you to maintain a steady supply of contributing newcomers. We scour the marketplace for the best lists and data sources so that every acquisition is micro targeted. For example, we have access to a wide variety of models- delicately curated citizen profiles who are known to feel strongly about a particular issue- such as opioid crisis importance, income equality, social issues, church attendance, green consumerism, genetically modified food and so on and so forth.

The point is that whoever your org’s constituency is we can find more people like them to join up. We know fundraising is both vital and stressful. Let us take the burden off of you so you can go back to doing what you do best: delivering life improving services to your beneficiaries on time and within budget.

  • Acquiring New Donors
  • Appeals to Current Donors
  • Fundraising Newsletters
  • Special Appeals

Data Lab

  • Review org's current lists
  • Identifying patterns/segments for targeting
  • Identify lapsed donor
  • Identify donors for upgrades
  • Identify high dollar donors

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Content Kitchen & Design Studio

  • Package Design and Writing
  • Crafting distinct message for each segment identified in Step 1
  • Story telling for emotional appeals

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In-House Print & Mail Production Facility

  • Printing
  • Mailing
  • Tracking

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