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The Proven Formula for Donor Newsletters

The Proven Formula for Donor Newsletters

by Tom Ahern, of Ahern Donor Communications — www.aherncomm.com

In the 1990s, a Seattle fundraising shop called the Domain Group took the garden-variety donor newsletter, stripped it down to its components, and began testing … to see if they could come up with something better. Sort of like rebuilding a hot rod.

Domain eventually developed a formula that made a donor newsletter HIGHLY worth doing: some Domain clients began raking in more gifts through their newsletters than through their direct mail appeals.
Domain had its hot rod. Think about that a moment. Read more ›