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Taking the “pain” out of your campaign.

Taking the “pain” out of your campaign.

As an executive director, team leader, or person in charge of your organization’s campaign, which of the following issues is giving you heartburn?

A. Having to slap together an appeal letter for your fundraising campaign at the very last moment.

B. Dealing with shoddy, incomplete, or otherwise unhelpful donor data that you know could be useful for your organization’s fundraising.

C. Having to coordinate your fundraising campaigns and appeals with too many people – the data scientists, the writer, the agency, the print house, etc. – resulting in missed deadlines, unforeseen costs and a complete lack of quality control and oversight.

D. All of the above

 

If any part of putting together and executing a capital or acquisition campaign sticks in your craw, we have excellent news for you! GRC – now GrassRoot Communication – handles the entire campaign process, from data analytics, to letter writing, to production, to mailing and tracking, all under one roof. And the best part is, all of our departments work together to ensure that your organization’s campaign is as successful and profitable as possible.

First, our data scientists take your existing donor data, clean it up, and append it with additional information. This will help us to better understand your donors and also find brand new donors that are likely to support your organization.

Once we better understand the supporters and prospects your organization attracts, our data team breaks them into groups of like-minded donors and gives that information to our writers, who then analyze each segment and create customized messages and narrative arcs for each one. After developing captivating appeals for each group, we personalize the fields and customize reply devices. Following the formal proofing process, our very own copy editor reviews all final drafts and templates before production begins.

Finally, our production team works with our data team to ensure that all personalization is handled impeccably. Once production is complete, all campaign materials are properly assembled and promptly shipped to your donors. Tracking ensures that every direct mail package reaches its intended destination.

This is but a quick rundown of the average fundraising and acquisition campaign building process for our nonprofit clients. But in reality, some of the projects that we handle are much more complex and involve heavy personalization and customization. So whether your organization is large or small, we have the ability and the capacity to take care of your entire campaign, from start to finish. Eliminate countless hours of stressing about whether or not your campaign will get out on time and on budget, by teaming up with GrassRoot Communication today.

With that said, we would like to officially welcome you to GrassRoot Communication – the new and improved GRC. While we are still the same reliable, customer-centric company that you have come to expect quality work from, we have broadened the scope of our service model.

Put simply, we are not just a printing company. We are also a data analytics company and a content creation company, and we aim to use our decades of experience producing direct mail campaigns for nonprofits and associations to help you design and execute a winning campaign.

We will use this newsletter to discuss effective strategies for winning over your organization’s constituents,
as well as how best to improve your organization’s approach to communication and engagement. But the conversation does not end here! If you have any questions or comments, please feel free to leave them on our blog and social media pages.

We hope you enjoy our educational content and trust that you will find our insights helpful to your organization’s outreach efforts!

 

GRASSROOT COMMUNICATIONS. We take the pain out of your campaign.