Ever since our company was founded in 1986, we’ve been helping organizations grow by creating compelling, results-oriented outreach campaigns. We’ve continued to evolve, and—responding to our clients’ needs—take on larger roles in helping them with their outreach strategies.
As part of this evolution, we’ve rebranded our company to better reflect the role we play in supporting you.
We’re now Grass Root Communication.
While our name has changed, our goal remains the same: we’re completely focused on helping organizations of all types share their core message with their supporters.
One thing that our 31 years in business has taught us is that grass-roots strategies play integral roles in almost all outreach efforts—from initial pushes to campaigns created for large organizations that have been in business for years.
Equipped with that knowledge, we’ve shifted our focus to ensure that every campaign we touch benefits from both our production skills and our strategic insight. Our new name reflects this change.
Effective grass roots outreach involves a large degree of personalization backed by data gleaned from impeccable sources and accurate lists. Finding that data to empower personalized communication has long been a hallmark of our approach.
For instance, our targeted direct-mail campaigns take advantage of persuasive appeal letters designed to inspire our org’s constituents to take bold action-adopting the organization’s goals as their own. Thus, just as grass roots movements aim to mobilize citizens from the ground up, our personalized direct mail campaigns target those very same people on the ground in their homes by engaging them in an honest conversation.
As we continue to sharpen our focus on creating and managing complete campaigns, you’ll be getting the same high-quality offerings you’ve come to expect from GRC, just more of it. More data, more personalization, and more original content creation.
In the future, we will continue developing our social media and email marketing services to synergize with our micro-targeted direct mail strategies. We will find new ways to combine data science with content marketing so that we can deliver a highly effective omnichannel engagement experience for your org’s donors and members.
So from all of us, we officially welcome you to the new GRC.
We look forward to playing a role in your continued success.
GRASS ROOT COMMUNICATION
DESIGN. EXECUTE. ENGAGE.
VP Sales and Marketing