9203 Mike Garcia Dr, Manassas, VA 20109 540 428 7000 info@grassrootcommunication.com
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associations

We help your association grow—one campaign at a time

Associations thrive by connecting with their members. Grassroot helps you by building strong, lasting links with your members—and helping bring in new ones, too.

We develop customized campaigns for renewals, appeals, newsletters and any other communication you need to reach your members. Using our exclusive MemberTrends data analysis tool, we will analyze your data and reveal immediately actionable strategies that you can use to drive renewals, new-member campaigns, and other efforts aimed at strengthening your organization.

Working directly with your team, we learn your association's goals and determine how to best reach them, focusing on membership development, member retention, and up-selling and cross-selling opportunities as your members grow. We then help create campaigns that target these goals, and handle every step of the execution process—from design through distribution and, of course, campaign data analysis.

 

 

Data Lab

  • Review Org’s Current Lists
  • Identifying Patterns/Segments for Targeting
  • Identify lapsed members
  • Identify ways to engage members
  • Identity new potential members for acquisition

Content Kitchen & Design Studio

  • Package design and writing
  • Crafting distinct messages for each segment, across various platforms
  • Designing for each segment

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In-house Print and Mail Production

  • Printing
  • Mailing
  • Tracking

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