Arvind Gupta is the President of Grassroot Communication (GRC) as well as one of the company’s founders. Arvind has spent the last 25 years working primarily with fundraising organizations to help them maximize their individual donor funding.
Arvind has served on the board of several non -profits, including Marg Foundation and Be Happy. Arvind enjoys hiking, gardening and is an avid reader. He lives in Northern Virginia with his wife and business partner, Sushma.
Susan serves as VP Sales & Marketing at Grassroot Communication. Her varied career has included working for Corporate Marketing & Public Relations departments as well as Advertising Agencies in such positions as Advertising Director, Director of Publications, Media Buyer, Production Manager, Account Executive, and Account Supervisors. For the past 20 years, Susan has concentrated on assisting non-profits and associations to maximize their direct mail results. She has consulted with numerous clients on list rentals, design, messaging, acquisition campaigns, renewals, appeals, acknowledgments, and events.
Audrey is a Marketing Specialist at Grassroot Communication who focuses on growing clients' brands on all major social media platforms. Audrey believes that it's important for clients to maintain a strong presence on social media with content that engages target audiences. When she's not crafting messaging, videos, and graphics, Audrey loves spending time in her backyard with her husband and their two dogs, Bagel and Henry.
Sushma Gupta is a co-founder of Grassroot Communication and serves as the firm’s VP of New Client Outreach and Public Relations. Sushma focuses on cultivating new relationships and ensuring the firm’s presence is known and felt within the communities it serves. She loves reading, writing , gardening and practicing yoga . She has awesome friends who enjoy similar activities with her. She enjoys being a grandmother and is totally in love with her granddaughter!
Candice White has been supporting GRC clients in Customer Support and Project Management roles since 2008, part of her two decades of experience working with nonprofits and associations. She enjoys spending time with her twin boys, as well as her two grandchildren. She also enjoys reading and taking walks in her beautiful, small-town community.