Getting Virtual Meetings Right
The novel coronavirus pandemic has shifted much of life online. Among the biggest changes are in the world of conferences …Read More »
Fundraising During COVID-19: Adapt–Don’t Start Over
The novel coronavirus pandemic has changed just about every aspect of our society in some way. Even setting aside damage …Read More »
Virtual Meetings: A Short Primer On Making Them Better
If there is one thing we’ve all learned during 2020, it’s that virtual events do not offer the same experience …Read More »
Grassroot Communication Unveils GRC Marketplace, Its New Division Specializing In Cost-Effective, Innovative, Branded Promotional Items
Grassroot Communication has expanded its offerings to include promotional products via its new GRC Marketplace online portal. GRC Marketplace, available …Read More »
Amid Live-Event Uncertainty, Some Guidance For Moving Forward
The novel coronavirus pandemic has changed a lot about the way business is done. Arguably the largest change has a …Read More »
Changes Amid The Pandemic—Do Your Customers Understand?
Not long ago, a member of the Grassroot team went to a local store to pick up some supplies. It’s …Read More »
It’s Spring, and Almost Nothing Is the Same
Springtime is usually the season filled with renewal and growth—both in the world around us and with a lot of …Read More »
Spring Campaign | Bonus Ideas
We’ve laid out some steps to create a simple, straightforward spring appeal. But some organizations may want to go a …Read More »
Changing Course Amid A Pandemic
Our original topic for this newsletter was the spring appeal. COVID-19 has changed a lot, but it does not have …Read More »
Saying ‘Thank You’ To Donors
Maintaining a personal, consistent connection with donors is a key part of any long-term fundraising strategy. One of the most …Read More »
Coronavirus, how we can help
We at Grassroot Communication, like everyone else, are keeping an eye on the latest news about COVID-19. We’re writing to …Read More »
Do Not Reply? … There’s A Better Way
If you have an email account, you’ve seen messages from do-not-reply addresses. They can be useful in certain circumstances, but …Read More »
Are Your Donors Fans?
Growing your donor pool is something we cover a lot here at Grassroot—whether it is identifying data patterns or crafting …Read More »
2020 Membership MARKETING RE-SET: Let Your Data Help You Deliver
As you embark on your 2020 membership recruitment plan, some of the most important work comes long before you even …Read More »
Why Direct Mail? Because It WORKS!
Direct mail as a marketing tactic boasted a 43% increase in customer response rates in 2016, according to the Data …Read More »