How to Generate Interest in Your Organizations Cause?
If you think about it, the true challenge for the activist – whether the CEO of a major non-profit or …Read More »
More Data Isn’t Always Better Data—Why Quality Matters, Too
If you’re a marketer and you haven’t been hiding under a rock for, oh, the last decade, you are well …Read More »
Creating a kick butt appeal using gender personalization
In Chronicle of philanthropy, an article illustrates beautifully why your data people need to talk to your writers who both …Read More »
3 Fundraising Myths Busted
Urban legends. Folklore. Misinformation. Rumors. Myths. We’ve all heard plenty of myths debunked by the plain, simple truth over the …Read More »
The Proven Formula for Donor Newsletters
by Tom Ahern, of Ahern Donor Communications — www.aherncomm.com In the 1990s, a Seattle fundraising shop called the Domain Group …Read More »
Writer’s Tip – Talk about Donors!
Working at an organization for a while is a great way to become both incredibly passionate and deeply informed about …Read More »
Using Digital To Connect With Your Members
Savvy association executives know that technology is a key driver in serving membership—from user-friendly websites to apps that help keep …Read More »
Taking the “pain” out of your campaign.
As an executive director, team leader, or person in charge of your organization’s campaign, which of the following issues is giving …Read More »
7 Reasons for Repurposing Your Organization’s Content
As we discuss content planning and continue the conversation about creating content that will allow your association to engage its …Read More »
A meaningful appeal letter; speaking to the national mood.
Writing a meaningful appeal letter is much more than relaying your organizations goals to your donors (though this is very …Read More »
(The Right) Content Is Still King
Have you ever come across appealing content only to find that you can’t actually access it? When this happens, you …Read More »
Mind your Mindshare
What is mindshare? Mindshare refers to the collective opinion, belief and perspective of the electorate. In your case, it refers …Read More »
Marketing Flashback: McGruff the Crime Fighting Dog
Jack Keil, the advertising executive who created and gave voice to McGruff, the cartoon hound who exhorts Americans to “take …Read More »
How an Appeal is Like a Letter From a Lover
A recent piece in the New York Times Magazine briefly discusses how to write a love letter. Not only did …Read More »
Amazon.com Recommends New Products; We Recommend New Donors
Ever wonder how sites like Amazon.com are able to recommend new products to you that they know you will enjoy? …Read More »