7 Reasons for Repurposing Your Organization’s Content
As we discuss content planning and continue the conversation about creating content that will allow your association to engage its …Read More »
A meaningful appeal letter; speaking to the national mood.
Writing a meaningful appeal letter is much more than relaying your organizations goals to your donors (though this is very …Read More »
(The Right) Content Is Still King
Have you ever come across appealing content only to find that you can’t actually access it? When this happens, you …Read More »
Mind your Mindshare
What is mindshare? Mindshare refers to the collective opinion, belief and perspective of the electorate. In your case, it refers …Read More »
Marketing Flashback: McGruff the Crime Fighting Dog
Jack Keil, the advertising executive who created and gave voice to McGruff, the cartoon hound who exhorts Americans to “take …Read More »
How an Appeal is Like a Letter From a Lover
A recent piece in the New York Times Magazine briefly discusses how to write a love letter. Not only did …Read More »
Amazon.com Recommends New Products; We Recommend New Donors
Ever wonder how sites like Amazon.com are able to recommend new products to you that they know you will enjoy? …Read More »
Exciting News!! We’re Moving!
GRC will be down on Wednesday February 21st as we will be moving to our new location! We will be …Read More »
Tools for Change Agents In A New Organizational World
As an Economist magazine puts it. “Trust can be defined as the expectation that other people or organizations will act …Read More »
Building Diversity Friendly Campaigns
Eden Stiffman, a contributor to the Chronicle of Philanthropy, has written an eye-opening article about how to reach out to …Read More »
For Donors, It’s All About the Experience; For You, It’s All About the Convenience
Donor engagement is so vital to a nonprofit’s survival that there ought to be a separate C-Suite position devoted to …Read More »
We’re now Grass Root Communication.
Ever since our company was founded in 1986, we’ve been helping organizations grow by creating compelling, results-oriented outreach campaigns. We’ve …Read More »
How They Might Keep DACA from Dying
Much has been said about President Trump’s decision to end the ‘Deferred Action for Childhood Arrivals’, program. The program was …Read More »
What’s Your Organization’s Corporate Giving Strategy?
“In this maelstrom, the most clarifying voice has been the voice of business. These CEOs have taken the risk to …Read More »
Pushing Through Fake News
Are we entering the Fake News Era? Judging by headlines generated from across the U.S. political spectrum, it would be …Read More »