Fundraising During COVID-19: Adapt–Don’t Start Over
The novel coronavirus pandemic has changed just about every aspect of our society in some way. Even setting aside damage …Read More »
Virtual Meetings: A Short Primer On Making Them Better
If there is one thing we’ve all learned during 2020, it’s that virtual events do not offer the same experience …Read More »
Grassroot Communication Unveils GRC Marketplace, Its New Division Specializing In Cost-Effective, Innovative, Branded Promotional Items
Grassroot Communication has expanded its offerings to include promotional products via its new GRC Marketplace online portal. GRC Marketplace, available …Read More »
Amid Live-Event Uncertainty, Some Guidance For Moving Forward
The novel coronavirus pandemic has changed a lot about the way business is done. Arguably the largest change has a …Read More »
Changes Amid The Pandemic—Do Your Customers Understand?
Not long ago, a member of the Grassroot team went to a local store to pick up some supplies. It’s …Read More »
It’s Spring, and Almost Nothing Is the Same
Springtime is usually the season filled with renewal and growth—both in the world around us and with a lot of …Read More »
Spring Campaign | Bonus Ideas
We’ve laid out some steps to create a simple, straightforward spring appeal. But some organizations may want to go a …Read More »
Changing Course Amid A Pandemic
Our original topic for this newsletter was the spring appeal. COVID-19 has changed a lot, but it does not have …Read More »
Saying ‘Thank You’ To Donors
Maintaining a personal, consistent connection with donors is a key part of any long-term fundraising strategy. One of the most …Read More »
Coronavirus, how we can help
We at Grassroot Communication, like everyone else, are keeping an eye on the latest news about COVID-19. We’re writing to …Read More »
Do Not Reply? … There’s A Better Way
If you have an email account, you’ve seen messages from do-not-reply addresses. They can be useful in certain circumstances, but …Read More »
Are Your Donors Fans?
Growing your donor pool is something we cover a lot here at Grassroot—whether it is identifying data patterns or crafting …Read More »
2020 Membership MARKETING RE-SET: Let Your Data Help You Deliver
As you embark on your 2020 membership recruitment plan, some of the most important work comes long before you even …Read More »
Why Direct Mail? Because It WORKS!
Direct mail as a marketing tactic boasted a 43% increase in customer response rates in 2016, according to the Data …Read More »
DATA RE-SET: What Does Your 2019 Tell You About The Future?
Your 2019 campaigns are in the books. Did you meet your goals? If so, congratulations! If not, don’t fret, but …Read More »