Donor Identity: A Deeper Dive
Every experienced fundraiser understands the need to segment donors, identify them, and adjust campaigns to appeal to them. But a …Read More »
Online Content: Back to Basics
How is social media influencing our perceptions? Trust in social media is low, and Americans have been spending less time …Read More »
Keeping Members On Track
Another long-time client of ours—a performing-arts venue—faced an interesting challenge. Its primary venue was undergoing a major renovation, but the …Read More »
Donor Identity: 4 Reasons Why People Give
While every person is different, you’ll find that many people share similar motivation for giving to a nonprofit organization. Of …Read More »Chapter-specific Membership Drives
If you’ve spent any time in association marketing or membership-recruitment, you’ve no doubt heard about the advantages of using data. …Read More »Putting Donor Identity into Practice
In our last issue of Donor Centric, we gave an introduction to the concept of donor identity and the role …Read More »
Why Direct Mail…?
Have you ever heard of “advertising wear-out?” It’s the term that researchers use to describe the decreased response to ads …Read More »
Intro to Donor Identity
In this series, our experts discuss the importance of donor identity and how to leverage it for your organization’s’ bottom …Read More »
Tracking Your Members’—and Future Members’—Usage Patterns
Keeping members engaged means putting messages out in places where they will find them–it’s an axiom as old as marketing …Read More »
How to Generate Interest in Your Organizations Cause?
If you think about it, the true challenge for the activist – whether the CEO of a major non-profit or …Read More »
More Data Isn’t Always Better Data—Why Quality Matters, Too
If you’re a marketer and you haven’t been hiding under a rock for, oh, the last decade, you are well …Read More »
Creating a kick butt appeal using gender personalization
In Chronicle of philanthropy, an article illustrates beautifully why your data people need to talk to your writers who both …Read More »
3 Fundraising Myths Busted
Urban legends. Folklore. Misinformation. Rumors. Myths. We’ve all heard plenty of myths debunked by the plain, simple truth over the …Read More »
The Proven Formula for Donor Newsletters
by Tom Ahern, of Ahern Donor Communications — www.aherncomm.com In the 1990s, a Seattle fundraising shop called the Domain Group …Read More »
Writer’s Tip – Talk about Donors!
Working at an organization for a while is a great way to become both incredibly passionate and deeply informed about …Read More »