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How Your Donors Can Get You More Donors
May 11, 2021
We get a lot of strategy-related questions here at Grassroot. One of the most common from our donor-focused clients is, …
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How To Find New (and Lost) Donors
April 12, 2021
If you are involved in a nonprofit that relies on individual financial gifts, donor acquisition is surely one of your …
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Getting Virtual Meetings Right
September 24, 2020
The novel coronavirus pandemic has shifted much of life online. Among the biggest changes are in the world of conferences …
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Fundraising During COVID-19: Adapt–Don’t Start Over
September 23, 2020
The novel coronavirus pandemic has changed just about every aspect of our society in some way. Even setting aside damage …
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Virtual Meetings: A Short Primer On Making Them Better
September 8, 2020
If there is one thing we’ve all learned during 2020, it’s that virtual events do not offer the same experience …
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Grassroot Communication Unveils GRC Marketplace, Its New Division Specializing In Cost-Effective, Innovative, Branded Promotional Items
July 23, 2020
Grassroot Communication has expanded its offerings to include promotional products via its new GRC Marketplace online portal. GRC Marketplace, available …
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Amid Live-Event Uncertainty, Some Guidance For Moving Forward
June 17, 2020
The novel coronavirus pandemic has changed a lot about the way business is done. Arguably the largest change has a …
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Changes Amid The Pandemic—Do Your Customers Understand?
June 3, 2020
Not long ago, a member of the Grassroot team went to a local store to pick up some supplies. It’s …
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It’s Spring, and Almost Nothing Is the Same
May 20, 2020
Springtime is usually the season filled with renewal and growth—both in the world around us and with a lot of …
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Spring Campaign | Bonus Ideas
May 14, 2020
We’ve laid out some steps to create a simple, straightforward spring appeal. But some organizations may want to go a …
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Changing Course Amid A Pandemic
April 11, 2020
Our original topic for this newsletter was the spring appeal. COVID-19 has changed a lot, but it does not have …
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Saying ‘Thank You’ To Donors
March 24, 2020
Maintaining a personal, consistent connection with donors is a key part of any long-term fundraising strategy. One of the most …
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Coronavirus, how we can help
March 20, 2020
We at Grassroot Communication, like everyone else, are keeping an eye on the latest news about COVID-19. We’re writing to …
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Do Not Reply? … There’s A Better Way
March 18, 2020
If you have an email account, you’ve seen messages from do-not-reply addresses. They can be useful in certain circumstances, but …
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Are Your Donors Fans?
March 10, 2020
Growing your donor pool is something we cover a lot here at Grassroot—whether it is identifying data patterns or crafting …
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