Female Donor Trends: A 2018 Survey Breakdown
Fundraising professionals know that all donors are not the same. As women become even more powerful forces in supporting causes, …Read More »
First Look At Gen Z
What Does Your Future Member or Donor Look Like? An Early Look At Generation Z Successful membership and donor-supported organizations …Read More »
Men vs Women Donors
Why Women Donors Are Likely More Valuable If you’ve detected a trend in the last few years that shows women …Read More »
Direct Mail Fundraising, Membership and Advocacy Campaigns | 2019 Postal Rates
Grass Root Communication specializes in designing and executing highly targeted data driven direct mail Fundraising, Membership and Advocacy campaigns. We …Read More »
MemberTrends
Your data holds the keys to your membership-campaign strategies. GRC MemberTrends analyzes your data and reveals immediately actionable strategies that …Read More »
Membership Data: A Little At A Time Goes A Long Way
These days, developing your membership-building strategies around data is paramount. Knowing who your members are, how they interact with your …Read More »
Looking To Attract New Members? Show Them What They’re Missing
In most associations, one of the perks of membership is access to a steady stream of high-quality, informative content. From …Read More »
Identifying Your Donors: Where To Start?
You know that identifying your donors is important. But do you know where to start? Easy: With your own lists, …Read More »
Donor Identity: A Deeper Dive
Every experienced fundraiser understands the need to segment donors, identify them, and adjust campaigns to appeal to them. But a …Read More »
Online Content: Back to Basics
How is social media influencing our perceptions? Trust in social media is low, and Americans have been spending less time …Read More »
Keeping Members On Track
Another long-time client of ours—a performing-arts venue—faced an interesting challenge. Its primary venue was undergoing a major renovation, but the …Read More »
Donor Identity: 4 Reasons Why People Give
While every person is different, you’ll find that many people share similar motivation for giving to a nonprofit organization. Of …Read More »Chapter-specific Membership Drives
If you’ve spent any time in association marketing or membership-recruitment, you’ve no doubt heard about the advantages of using data. …Read More »Putting Donor Identity into Practice
In our last issue of Donor Centric, we gave an introduction to the concept of donor identity and the role …Read More »
Why Direct Mail…?
Have you ever heard of “advertising wear-out?” It’s the term that researchers use to describe the decreased response to ads …Read More »