Why Direct Mail? It Stimulates The Brain.
A basic marketing tenet is that you should always place your message where your audience will receive it. So it …Read More »
Why Direct Mail?
Why Direct Mail? Because it grabs and hold attention! The key to effective engagement is relevance. Crafting a piece of …Read More »
Female Donor Trends: A 2018 Survey Breakdown
Fundraising professionals know that all donors are not the same. As women become even more powerful forces in supporting causes, …Read More »
First Look At Gen Z
What Does Your Future Member or Donor Look Like? An Early Look At Generation Z Successful membership and donor-supported organizations …Read More »
Men vs Women Donors
Why Women Donors Are Likely More Valuable If you’ve detected a trend in the last few years that shows women …Read More »
Direct Mail Fundraising, Membership and Advocacy Campaigns | 2019 Postal Rates
Grass Root Communication specializes in designing and executing highly targeted data driven direct mail Fundraising, Membership and Advocacy campaigns. We …Read More »
MemberTrends
Your data holds the keys to your membership-campaign strategies. GRC MemberTrends analyzes your data and reveals immediately actionable strategies that …Read More »
Membership Data: A Little At A Time Goes A Long Way
These days, developing your membership-building strategies around data is paramount. Knowing who your members are, how they interact with your …Read More »
Looking To Attract New Members? Show Them What They’re Missing
In most associations, one of the perks of membership is access to a steady stream of high-quality, informative content. From …Read More »
Identifying Your Donors: Where To Start?
You know that identifying your donors is important. But do you know where to start? Easy: With your own lists, …Read More »
Donor Identity: A Deeper Dive
Every experienced fundraiser understands the need to segment donors, identify them, and adjust campaigns to appeal to them. But a …Read More »
Online Content: Back to Basics
How is social media influencing our perceptions? Trust in social media is low, and Americans have been spending less time …Read More »
Keeping Members On Track
Another long-time client of ours—a performing-arts venue—faced an interesting challenge. Its primary venue was undergoing a major renovation, but the …Read More »
Donor Identity: 4 Reasons Why People Give
While every person is different, you’ll find that many people share similar motivation for giving to a nonprofit organization. Of …Read More »Chapter-specific Membership Drives
If you’ve spent any time in association marketing or membership-recruitment, you’ve no doubt heard about the advantages of using data. …Read More »