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Small Changes Can Yield Big Results!

The BEST way to understand your donors is to understand your data.
Our DonorTrends analytics service will help. will examine your data and show where your money is coming from—and where you can improve. We’ll also sit down and help you benchmark and get you on your way.

DonorTrends shows you, step-by-step, how to target your donors and prospects to increase revenues and lower expenses. With DonorTrends, you will:
  • Discover the value of increasing retention.
  • Identify donors most likely to upgrade.
  • Target potential monthly donors.
  • Uncover donors you should contact less.
  • Per-donor revenue insights that help identify upgrade and ancillary-sales opportunities
  • Common attributes that can be used to target new donors
  • Donors’ acquisition costs, lifetime values and attrition rates
  • Historical donor trends and future growth projections
  • And much more.

Grassroot Communication | DonorTrends

Each Grassroot Communication DonorTrends report is delivered with both in-depth analysis and easy-to-digest charts and graphics that summarize the major takeaways. The report also includes recommended action plans based on the specific results generated from your data.

Ready to gain new, actionable insight from your data?
Contact Susan Blake • Ph: 540.428.7000 x3032 • E: susan@grassrootcommunication.com


Request a sample report that will give you an idea of what to expect, but remember–each DonorTrends report is customized based on results generated from your data.

(Sample Donor Trends)

Grassroot Communication | Donor Trends