We get a lot of strategy-related questions here at Grassroot. One of the most common from our donor-focused clients is,
“What’s the secret to getting more donors?”
Our answer usually surprises them:
Start with the ones you have.
The reason is simple. Your current donor profiles will tell you a lot about what you’re doing right—and what you can improve on. We produced a tip sheet on donor acquisition here that covers some of the basics, but let’s talk about the underlying approach.
The most important thing to understand is that when we say, use your current donors to help shape future campaigns, what we’re really talking about is using the data they generate.
Details like when they donated, how much they gave, and how often they come back.
But that’s just the beginning. If you know the basics of your donation patterns, you can apply some demographics—where the donors live, what other causes they support, etc.—and get a pretty good idea on which ones can become even larger contributors and where to look for similar donors. And just like that, you’re getting not only more donors, but also from your current donors!
The effort starts with a breakdown of your current donor data. You can do this by hand with a lot of math and cross-referencing.
We have a better way, however. It’s called DonorTrends.
Our software will organize and analyze your data. From there, donors can be categorized factoring in myriad data points: demographics, whether they are current, lapsed, etc. Then comes the fun (and financially rewarding) part: analyzing the results and developing strategies build around what you’ve learned.
You’ll gain insight on your lapsed donors, lifetime values, upselling opportunities, and much more. You’ll get a customized, confidential report that provides high-level breakdowns, detailed analysis and a customized action plan. You’ll learn where to invest more, and where to cut back. (Growth is the ultimate goal, but saving a few pennies along the way doesn’t hurt, right?)
In short, you’ll get what you need to jump-start your next donor campaign, with strategies that focus on both your existing donors and the biggest opportunities to gain more.
The key to all of it lies within your donor data.
Need more convincing? Check out these samples from a DonorTrends report:
Want us to take a look and tell you what your data says about what you should consider when planning your next campaigns?
Schedule a consultation with Susan and we’ll take the next steps!
- Book Your Consultation.
- Call or email us today to talk about your next project.
Susan@grassrootcommunication.com -or- 540-428-7000 x3032