We’ve laid out some steps to create a simple, straightforward spring appeal. But some organizations may want to go a few steps further. Here are two suggestions:
USE YOUR DATA. If your data analytics program is advanced enough to generate lists by donor amount, consider a variable campaign that asks past donors you’re pinging to donate the same amount. This is an easy way to set expectations and know they are in a range that is comfortable for the donor.
HAVE A THANK-YOU READY.
This isn’t really a bonus idea, but one that should be part of any campaign. Before you do your drop or hit send, have a thank-you ready to go. It should be variable, so it can be personalized, and it should be specific. Thank the donor by name, and mention the donation amount specifically. Show them you’re responsive and attentive. The thank-you message is the first step in getting the next donation.
Spring is probably your busiest time of year—and that was before the pandemic. But it doesn’t have to be too busy to set up a successful outreach campaign. If you’re looking to jump-start your spring outreach but need a little help, contact us. We’d be thrilled to work with you.
GrassRoot Communication specializes in the production of direct mail, print and various communications materials for associations, non-profits, businesses and government agencies. By teaming up with us, you’re adding a quarter-century of experience to your team, and gaining access to ideas and solutions for connecting with your audience in the most effective ways. We provide all the services you need for the entire production process under one roof, ensuring your project goes out without a hitch. Call us today to talk about your next project.