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Why Direct Mail? Because It WORKS!

Why Direct Mail? Because It WORKS!

Direct mail as a marketing tactic boasted a 43% increase in customer response rates in 2016, according to the Data & Marketing Association.

How can this happen in a world where digital is dominating? One way is better targeting. By combining your digital intelligence on your customers and prospects with targeted direct-mail messages, you combine the power of data analytics with the enduring allure of print.

Direct Mail

GRC’s Grassroot targeting helps you blend your data with persuasive direct-mail messages that will resonate with your prospects. What does this mean for nonprofit communications directors? It means that your next campaign will maximize dollars spent and provide both online and offline messaging to better persuade your audience.

For your organization’s next outreach campaign, think targeted, data-driven direct mail. Think Grassroot Communication!

Why Direct Mail? It Stimulates The Brain.

A basic marketing tenet is that you should always place your message where your audience will receive it. So it makes intuitive sense that the organizations should put their appeals on social media, because that’s where everyone seems to spend their time nowadays, especially millennials. But delivering a message is about more than just ensuring your audience comes across it—the medium does matter. Highly advanced brain science illustrates that people respond differently to the same message send in different formats.

Direct Mail Stimulates Brain | Grassroot Communication

Researchers at the center for the Neural Decision Making at Temple University’s Fox School of Business found that the participants spent more time with the physical advertisements showed more desire for the product seen in print and were more stimulated by physical ads than by their digital counterparts. What does this mean for nonprofit communications directors? It means that your supporters feel a greater emotional reaction to print communication, raising the perceived value of what is being advertised. A higher-value message is more likely to convert a prospect into a supporter. For your organization’s next capital campaign, think targeted direct mail.

Think Grassroot Communication. WWW.GRASSROOTCOMMUNICATION.COM

Why Direct Mail?

Why Direct Mail? Because it grabs and hold attention!

The key to effective engagement is relevance. Crafting a piece of communication that resonates with your recipient is essential to removing the spam-like element associated with many solicitations – especially those sent via email and social media.

High-quality direct mail that is properly targeted to the right audience with the right message is highly effective in persuading your recipient to take action. It provides the opportunity to put your message in your recipient’s hands—a message that, as part of a multi-channel, grass-roots effort, they will be exposed to multiple times.

Social media is effective for quick updates and reminders, but it should not be relied upon for persuasive campaigns that require attention. The quick-glance, instant-gratification mindset of the online user is simply not conducive to the sort of campaign messages that convert prospects into members and donors.

Why Direct Mail