Direct mail as a marketing tactic boasted a 43% increase in customer response rates in 2016, according to the Data & Marketing Association.
How can this happen in a world where digital is dominating? One way is better targeting. By combining your digital intelligence on your customers and prospects with targeted direct-mail messages, you combine the power of data analytics with the enduring allure of print.
GRC’s Grassroot targeting helps you blend your data with persuasive direct-mail messages that will resonate with your prospects. What does this mean for nonprofit communications directors? It means that your next campaign will maximize dollars spent and provide both online and offline messaging to better persuade your audience.
For your organization’s next outreach campaign, think targeted, data-driven direct mail. Think Grassroot Communication!