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Special Interview with Lisa Sargent of Sargent Communications: Pt 1

Special Interview with Lisa Sargent of Sargent Communications: Pt 1

Welcome to the July issue of Donor Centric, a bi-monthly resource for our friends in the nonprofit sector.
In 2010, Lisa Sargent of Sargent Communications spent six weeks taking the pulse of leading executives from U.S. nonprofits; she wanted to know the common challenges that they were facing, as well as the most effective strategies they were employing to acquire, engage and retain donors.

Her interviews with more than a dozen executives from organizations with combined annual revenues of more than $14 billion revealed key insights.

Lisa published the results in a report entitled “What’s Working in Donor Fundraising and Development Today?” It was originally sent out to Lisa’s own clients and subscribers, but was soon picked up and republished by a number of online sites. We’re including that original report as an insert with this issue.

Recently, we caught up with Lisa to ask her what’s changed in the last six years since that study. You’ll find her candid responses on the state-of-the-sector enlightening.  Read more ›