Why Direct Mail? Because it grabs and hold attention!
The key to effective engagement is relevance. Crafting a piece of communication that resonates with your recipient is essential to removing the spam-like element associated with many solicitations – especially those sent via email and social media.
High-quality direct mail that is properly targeted to the right audience with the right message is highly effective in persuading your recipient to take action. It provides the opportunity to put your message in your recipient’s hands—a message that, as part of a multi-channel, grass-roots effort, they will be exposed to multiple times.
Social media is effective for quick updates and reminders, but it should not be relied upon for persuasive campaigns that require attention. The quick-glance, instant-gratiﬁcation mindset of the online user is simply not conducive to the sort of campaign messages that convert prospects into members and donors.