A well designed mobile app can be an invaluable tool for your annual meeting. It can simplify everything for attendees, get rid of the need for loads of paper, and turns your 3-day event into a year-long conversation. Wow.
The key phrase there is “well designed”. A poor app (and there are too many of them) is a waste of money because it won’t be used. Here’s what the right app will give you:
- A personalized experience
You can use your app as a platform for attendees to tailor their own experience of your event, according to what is most interesting and relevant to them. They can create a personalized schedule with built-in reminders, register for sessions and make changes on-the-fly, network with like-minded attendees, and more. As organizer, it also gives you the ability to communicate with them throughout the event by text messages and push notifications. Have to change the venue for a breakout session? Let the people registered for it know instantly.
- Better networking
One of the great benefits of attending an event is to meet peers. In-app messaging allows individuals and small groups to chat before, during and after the event, and arrange meet-ups.
- Interactive sessions
It can be intimidating to raise your hand and ask a speaker a question, and, depending on the session format, it may not even be appropriate. But using the event app they can ask their questions at any time, and also participate with features like live polling and on-the-spot surveys. These abilities alone have the potential to transform an impersonal event into an experience that your attendees will never forget.
- Invaluable promotion
The right app will integrate seamlessly with your attendees’ preferred social networks. This makes it simple and quick to post quotes, images and video (a lot of which you can provide for them), spreading your message to a much larger audience around the world.
Apps don’t have to be just digital manuals of event information and session content. “Gamification” is a buzzword today, and we are learning that building some fun features into your app adds another level of excitement to your event experience. Attendees can compete against each other for prizes, discounts or even just the top spot on your leaderboard.
Your app developer can work with you on all of the above. Spend a little more money to get the right expertise, and when you sit down to brief them have a clear idea in mind of exactly what you want to achieve.