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The Donor-Centric Pledge

The Donor-Centric Pledge

We [fill in the name of your nonprofit organization here], believe…

1. That donors are essential to the success of our mission.

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2. That gifts are not “cash transactions.” Donors are not merely a bunch of interchangeable, easily replaceable credit cards, checkbooks and wallets.

3. That no one “owes” us a gift just because our mission is worthy.
4. That any person who chooses to become our donor has enormous potential to assist the mission.
5. That having a program for developing a relationship with that donor is how organizations tap that enormous potential.

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